
Peak Performance
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-20%Peak Performance Helium Down Hybrid jacket MenAs low as 4 751,89 Kč Regular Price 5 939,86 KčAž do 20%
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-20%Peak Performance Vertical Gore-Tex 3L Pants MenAs low as 9 298,16 Kč Regular Price 11 622,70 KčAž do 20%
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-20%Peak Performance Vertical Gore-Tex 3L Anorak MenAs low as 11 364,65 Kč Regular Price 14 205,81 Kč20%
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-20%Peak Performance Gravity Gore-Tex 3L Pants MenAs low as 11 364,65 Kč Regular Price 14 205,81 KčAž do 20%
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-20%Peak Performance Gravity Gore-Tex 3L Jacket MenAs low as 13 431,14 Kč Regular Price 16 788,92 KčAž do 20%
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Peak Performance Vislight Gore-Tex C-Knit 3L Shell Pants MenAs low as 12 889,72 Kč Regular Price 14 205,81 Kč
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-20%Peak Performance Frost Down Hybrid Hood MenAs low as 4 958,54 Kč Regular Price 6 198,17 KčAž do 20%
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-20%Peak Performance Helium Down Hood Jacket MenAs low as 5 785,13 Kč Regular Price 7 231,42 KčAž do 20%
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-20%Peak Performance Helium Utility Down Hood Jacket MenAs low as 6 611,73 Kč Regular Price 8 264,66 KčAž do 20%
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-20%Peak Performance Frost Down Hood Jacket MenAs low as 6 611,73 Kč Regular Price 8 264,66 KčAž do 20%
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-20%Peak Performance Alpine Gore-Tex 3L Shell Pants MenAs low as 12 397,89 Kč Regular Price 15 497,37 KčAž do 20%
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-20%Peak Performance Vertical Gore-Tex Pro 3L Shell Bib Pants MenAs low as 14 464,38 Kč Regular Price 18 080,48 KčAž do 20%
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-20%Peak Performance Vertical Gore-Tex Pro 3L Jacket MenAs low as 16 530,87 Kč Regular Price 20 663,59 KčAž do 20%
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-20%Peak Performance Alpine Gore-Tex 2L Jacket MenAs low as 14 464,38 Kč Regular Price 18 080,48 Kč20%
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-20%Peak Performance Alpine Gore-Tex 2L Jacket WomenAs low as 14 464,38 Kč Regular Price 18 080,48 Kč20%
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-20%Peak Performance Alpine Gore-Tex 2L Pants MenAs low as 12 397,89 Kč Regular Price 15 497,37 KčAž do 20%
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-20%Peak Performance Vislight Polartec Alpha Insulated Jacket MenAs low as 5 578,48 Kč Regular Price 6 973,10 Kč20%
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-20%Peak Performance Alpine Gore-Tex 3L Jacket MenAs low as 14 464,38 Kč Regular Price 18 080,48 KčAž do 20%
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-20%Peak Performance Vislight Gore-Tex C Knit 3L Jacket MenAs low as 12 397,89 Kč Regular Price 15 497,37 Kč20%
Åre, a mountain village in the Swedish province of Jämtland, 1986.
One day, three talented skiers got together to discuss a few things that they had been thinking about, based on their own experiences. Firstly, why was no one making clothes that they wanted to wear? Clothes that combined excellent functionality with simple, cool design; not flashy, but still not boring. Secondly, was there any way that they could stay longer and more often in the ski resort they all loved – the little mountain village of Åre in the heart of the Swedish mountains?
The three skiers made up an unusually good group of people to find the answers. Stefan Engström was a world-class mogul skier with several World Cup wins to his credit. Peter Blom was editor-in-chief of the country’s biggest ski magazine. Christer Mårtensson was an art director and designer. Before long, they were joined by a fourth person, former alpine skier and ski salesman Jonas Ottosson.
It turned out that the answer to both questions was Peak Performance. The team’s ambitions didn’t initially extend much beyond making some clothes for themselves and their friends, in sufficient quantities to make a living from it. But the outside world wanted more. In the late 1980s, people were tired of extravagance and superficiality. Everybody missed the real thing that comes with genuine quality. A plaid flannel shirt was suddenly the answer, rather than neon and glitter. Grunge replaced synthesizers in the music industry and Peak Performance replaced a number of flashy brands on the ski slopes.
The people of Åre are of course proud of the brand that has built a global reputation. But locals are still just as skeptical of anyone that tries to brag or show off. You prove your worth on the slopes, on the rapids, on your bike, at work, or maybe by your ability to tell a good story around the fire at dusk. And if you can do it in style, you get an extra approving nod.